One of the biggest benefits to using Facebook as a way to advertise is that it allows you to target lifestyle professionals by job title and by Geographical area.
So, if you have a location in Austin, Texas and you have a Facebook business page for that location, you are able to create a post and then pay Facebook to market that post in other people’s news feeds based on their job and location. It’s one of the best, least expensive ways to target people for your business.
In our experience marketing via Facebook posts, we have found that we can reach about 5,000 people in our target market for $150 using an image and text in your post. Our suggestion is to spend a minimum of $150 every two weeks.
VIDEOS ARE BETTER!
Facebook shows posts to more people if they interact with the posts and statistics show that more people interact with posts that have videos versus images. For the same $150 that reaches approximately 5,000 people per post with an image, that same budget reaches closer to 8,000 people when that post includes a video. And keep in mind that support from companies like The Marketing Heaven give your business the edge over the competition because it can not only boost your numbers of Facebook likes but provide you quality activity and image for your business.
HOW TO BOOST A POST
If you are ready to start, please download the following PDF to learn how to Boost a Post on Facebook.
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